AI Expertise and Strategy
“Artificial intelligence is not a substitute for human intelligence; it’s a tool to amplify human creativity and ingenuity.”
Fei-Fei Li, Co-Director of the Stanford Institute for Human-Centered Artificial Intelligence and IT Professor at the Graduate School of Business
Services
AI-enhanced business communications strategy and writing for B2B tech companies and organizations seeking to transform complex information into compelling, results-driven content.
AI-Enhanced Content Strategy
Audit of existing content processes, recommend specific AI integration points, design prompt libraries for marketing teams, create prompt templates for specific business use cases, support in AI prompt writing to improve workflows, save time, and generate more ROI.
AI-Enhanced Content Creation
Consulting and/or support in creating AI-enhanced marketing content such as email campaigns, social posts, web pages, white papers, sales briefs, presentations, and more. In addition to saving time and budget, this approach enhances the strategic aspects of content development while maintaining human expertise for brand tone and voice standards.​
AI Prompt Writing & ChatBot Support
Consulting and/or support in developing AI prompts that return consistent outputs for your business. Includes individual or team training on prompt writing best practices, proven patterns and frameworks, troubleshooting, and ChatBot creation as well. This approach simplifies the process so businesses of any size can take advantage of AI capabilities.
AI Experiments& Articles
Ape + the Algorithm Podcast
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Experimental podcast where I interview AI (usually ChatGPT Advanced Voice) about human culture, philosophy, ancient wisdom, and the future of humanity in a world of AI.
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Turning White Paper into Hundreds of Deliverables in a Day
Beyond the Digital Forest: A Conversation With ChatGPT 4.0
ChatGPT Career Coach Experiment
Best Practices of Prompt Writing
Creating a Virtual Message Building Workshop in Claude
On Being Nice to AI: Why "Please" and "Thank You" Actually Matter
What an Octopus Can Teach Us About the Future of AI: Lessons from 500 Million Years of Parallel Evolution
AI as a Thought Partner
Every day I use AI as a thought partner, hoping to surface new insights through conversation. Honestly? It's not that great at it.
LLMs are too nice, too agreeable. Always overly eager to solve my problems. Conversations are always one-sided.
I understand why. The entire AI industry is racing toward systems that can execute tasks faster and more autonomously. Everything is optimized for productivity and solving problems faster.
But what if instead of just accelerating an LLM's ability to provide solutions, we improved its ability to be an interesting conversational partner?
Think about your best conversations. They're messy and non-linear. You meander, challenge assumptions, build on half-formed ideas, grab a drink, come back, and then...something shifts. Maybe it's clarity, maybe it's connection, maybe it's just the satisfaction of thinking alongside someone who gets it.
Imagine an LLM designed not just to answer, but to engage you in a real conversation, curious about your interests and its own as well. I'm NOT suggesting AI should be more human, I'd just like a version to be built and trained with conversation at its core.
Why? Because that's how humans naturally learn and grow. An LLM designed as an engaging conversation partner might actually spark more creativity and connection than the task-focused models we're building today.
After all, humans evolved through conversation. Maybe our AI should too.
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- Pete Fulford